Friday, February 24, 2006

KFC + Disruptive Tech

This article details an advertising strategy by KFC that encourages users with DVRs to watch their commercials at a slower speed in order to decipher a hidden message. Very interesting way of dealing with a technology which most other advertisers have tried to ignore.

6 comments:

Bob said...

It's nice to see a company trying to play along and use technology to its advantage, rather than fighting it tooth and nail in court.

P.S. What's the code so I don't have to waste my time watching their commercial?

Anonymous said...

The code, "Buffalo", gets you a coupon for the sandwich. But, as of right now, the site is apparently getting hammered. Good luck.

Mane the Mean said...

Are Americans so poor, that they are willing to spend time to get a coupon worth $0.99 ? Sounds rather incredible to me, or an developed case of coupon mania.

Clever trick, anyway.

Mahbub said...

Hi Ilana,
Sorry to bother you and using this comment form to contact you. I have been following your blog for about a month and I like it a lot. I saw a blog entry once where you attened a seminar by Des Despande or someone with a similar name. I thought I would read it later but now I can't find it.
Would you send me that entry by email if you have deleted it?Or if you haven't can you give me the link?
My email is cgs@ranksitt.com.
-Regards
Mahbub

Ilana said...

Thanks for the comments. You can find the Desh talk here: http://ilanadavidi.blogspot.com/2006/01/desh-deshpande.html

Mahbub said...

Thanks Ilana for giving me link! I actually misspelled his name, worte Des instead of Desh =)
-Mahbub